A recent study shows infographics are by far the best way to convince even your most skeptic audience. Read this commentary by Stephen J Meyer, Persuasion: Fascinating Study Shows How To Open A Closed Mind. The original study is here.
Stephen J Meyer: “Our brains privilege visual information over any other kind. More processing power is devoted to it. Studies have shown that we understand images more quickly than words and remember them longer. When what we see conflicts with what we hear, our brains choose vision over sound. (Not convinced? Watch this mind-blowing video about the McGurk Effect.) And neurological experiments show that the brain has to work much harder to process words than pictures, creating more opportunities for the information to be corrupted, manipulated, modified or misunderstood.”