Last February SCICOMVISUALS was asked to develop a 30-sec video for the IPO of Biophytis, to be displayed on the NASDAQ tower on Time Square, NY. The time given for production was three days, which included a weekend – quite a challenge. But since we would not often get the chance to have our video on Time Square and on the largest display you can imagine, we were happy to take on this challenge! We decided to quickly move forward, look for videos that aligned with Biophytis’ corporate message and combine this with our own COVID animation. Geurts’ expertise with animation software did the rest really. The final product was constantly shown from 10.30 am till 10.40 am on Feb 10, and after that four times every hour during the rest of the day.
Ideas and realisation: Joost Bakker & Geurt van Hierden